INTERNATIONAL: Goad takes media relations role for HSBC Asia Pacific

HONG KONG: HSBC has created a new senior PR post, and hired former

financial journalist Pierre Goad for the role.



Goad joins HSBC's investment banking and markets division as head of

media relations, Asia Pacific. He will report to Anna Lenaghan, global

head of marketing communications for the division.



Lenaghan said the role had been created as they were getting more deals

and more media interest.



'The American banks are very good at promoting themselves, they have

well-oiled PR machines. This is an area we need to work on

significantly,' said Lenaghan. 'We haven't been as aggressive as we

might have been.'



Goad's brief includes promoting HSBC's key investment banking personnel

and its capabilities and covers the whole of Asia Pacific.



Before joining HSBC, Goad worked as a financial journalist with Dow

Jones.



Edited by Holly Williams.



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