HONG KONG: HSBC has created a new senior PR post, and hired former
financial journalist Pierre Goad for the role.
Goad joins HSBC's investment banking and markets division as head of
media relations, Asia Pacific. He will report to Anna Lenaghan, global
head of marketing communications for the division.
Lenaghan said the role had been created as they were getting more deals
and more media interest.
'The American banks are very good at promoting themselves, they have
well-oiled PR machines. This is an area we need to work on
significantly,' said Lenaghan. 'We haven't been as aggressive as we
might have been.'
Goad's brief includes promoting HSBC's key investment banking personnel
and its capabilities and covers the whole of Asia Pacific.
Before joining HSBC, Goad worked as a financial journalist with Dow
Edited by Holly Williams.