Proud Group brings in Frank PR for music venue drive

Entertainment organisation Proud Group has appointed Frank PR to raise the profile of the brand and its venues.

Proud Camden: known for its championing of up-and-coming musicians, bands and DJs
Proud Camden: known for its championing of up-and-coming musicians, bands and DJs
The agency has been charged with supporting Proud Group’s cultural and music events across all its UK venues, with a particular focus on Proud Camden.
 
Proud Camden is the group’s most famous venue, located in the 200-year-old grade II Listed Horse Hospital in the Stables Market. The live music venue is known for championing up-and-coming musicians, bands and DJs.
 
Frank will also help to drive ticket sales to a number of its high profile events including Ride, Bad Sex and the newly launched Horsepower.
 
The Proud Group consists of five UK venues: Proud City; Proud Camden; Proud Cabaret Camden; Proud Cabaret Brighton and Proud 2. The latter was formerly known as Matter before the group undertook a redesign and relaunch of the 5,000 capacity club.
 
Alex Proud, founder of the Proud Group, commented: ‘Camden is one of London’s finest areas and its association with music is incredibly strong. Proud is at the centre of that and we wanted to appoint an agency that could continue to position us as one of the leading entertainment venues in the UK.’

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