The charity, which spends £25m a year on initiatives to improve healthcare, has appointed the agency to ‘better communicate its relevance’ in tackling the changes to the health service.
Fishburn Hedges will carry out an informal set of interviews internally and externally, and hold focus groups, with the aim of producing a ‘refreshed’ corporate narrative.
The charity, which commissions and promotes research and devises tailored programmes on issues such as patient safety, undertook a major rebranding exercise in 2010, using 'warmer' branding in an attempt to stand out from other NHS organisations.
Ayesha Bharmal, head of the health practice at Fishburn Hedges, said: ‘It was very much a refresh rather than starting again.'
She added: ‘At a time of deep change in the UK's healthcare system, the innovative work of the Health Foundation has never been more relevant. We are excited to be working with them, to help communicate their mission and the impact of their work.’
She reports to Helen Bradburn, director of public affairs and comms at the Health Foundation, who said: ‘We were very impressed by Fishburn Hedges’ strong understanding of the environment in which we are communicating. We feel they are the right partner to help us better communicate our relevance in tackling the challenges facing the NHS.’
The project brief lasts until October.