The Rainforest Foundation UK, the conservation charity founded by
the singer Sting, is to crank up its PR work.
A deal has been struck with corporate social responsibility specialist
Amazon PR, who will carry out work on a pro bono basis.
This is the first time since its creation in 1989 that the charity,
which already has an in-house policy officer, has used external PR
professionals for this kind of work.
Foundation director Simon Counsell said: 'We are a small organisation so
it has been difficult to promote the work we do. We are hoping that will
A long-term communications strategy, which includes promoting a charity
art auction next year, is now being drawn up by Amazon MD Louise
Founders Sting and wife Trudie Styler are no longer trustees but still
raise funds for the charity.