Phipps is picked for Carbonne PR push into the UK

Phipps PR has been taken on as the retained agency of Australian

winemaker Cabonne, ahead of the firm's first moves into the UK market

later this year.



The firm, listed on the Australian Stock Exchange and the ninth largest

wine producer in Australia, is to introduce its Little Boomey line in

Sainsbury's stores. The product launch will be followed by the

introduction of the premium Reynolds brand at a later date.



The account is led by Phipps director Nicky Forrest, and will feature

media work and consumer sampling to promote the range, which is produced

in the Orange region in New South Wales, near Sydney.



According to Forrest, the area is being widely tipped as the 'next hot

area' for Australian wines.



Other Lewis technology clients include Thus, which spun out of Scottish

Power in 1999.



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