Kazoo wins a raft of briefs for It's a Scream pub chain

Kazoo Communications has landed a bundle of PR projects for Bass

Leisure Retail's student-oriented 90-strong pub chain, It's a

Scream.



The campaigns focus on the work of the student media through sponsorship

of the Radio 1 Student Radio Awards and working with events promoter

Mean Fiddler to provide hospitality for student journalists at this

year's Carling Weekender festival.



The agency will also undertake general promotion for the pubs, seeking

to secure national and student media coverage.



Account director Justin Crosby heads the Kazoo team, reporting to It's a

Scream brand manager Chris Moulson. The appointment was made on the back

of projects undertaken by the agency last year.



'The student press is rarely encouraged and treated correctly,' said

Crosby. 'They are the journalists of the future. Hopefully we'll give

them a real quality experience,' he added.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.