PROs are missing photo opportunity says new research

Poor PR photography and lack of accessible campaign images can cost

agencies editorial space, according to a study by PR Shots.



The poll quizzed 200 art and picture editors across a range of

publications including national and regional papers, consumer and

specialist trade titles.



Over half of the art and picture editors who took part said they

regularly spiked stories because they could not get hold of suitable

photography - and 72 per cent said they demote copy if images are poor

or cannot be easily obtained.



Over 70 per cent said they frequently looked on company websites only to

find images too poor to use.



'The findings give a message that PROs are missing out on valuable space

as they provide journalists with unsuitable photography, and fail to

make images readily available,' said Steve Babb, PRShots MD.



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