MAM wins Abbot Laboratories PA and media work

Public affairs shop Morgan Allen Moore has won a slice of

pharmaceutical company Abbot Laboratories' PA and media relations

business.



With fees thought to be in six figures, the agency will work on

Respiratory Syncytial Virus (RSV) - a condition that affects 95 to 100

per cent of babies in infancy.



A MAM spokesman said the agency had not been forced to pitch

competitively, but had been through a series of meetings with the client

in recent months.



Three other agencies were involved in this process.



Abbot senior business unit manager Hugh Griffith said: 'We decided to

use a public affairs agency to reach policy makers.'



The agency's brief will have a particular focus on Wales, where there is

a higher incidence of RSV. The agency will lobby government and health

organisations to raise the profile of the condition and its treatments -

including Abbot brand Synagis.



Agency MD Steve Morgan said: 'Having won its second term, the Government

is expanding its relationship with the healthcare sector, presenting

more opportunities for meaningful dialogue and debate.'



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