Volvo calls on Shine Communications to promote hybrid

Car giant Volvo has called on Shine Communications to promote 'the world's first plug-in diesel hybrid'.

Volvo V60: 'The world's first plug-in diesel hybrid'
Volvo V60: 'The world's first plug-in diesel hybrid'
The agency was approached for the brief, which is project-based and lasts two months, as part of a 'Switch to Pure' Europe-wide campaign around the V60 model.  

The work kicked off with the car's launch at the Goodwood Festival of Speed, with activity based around sustainable luxury.  

Shine Communications will be working with celebrities to drive awareness of the launch, as well as lifestyle media to trial the car.

Lawrence Collis is the divisional MD is leading the team and will report to Duncan Forrester, head of public affairs, events and sponsorship and Jung Relations, the Swedish agency co-ordinating the European-wide launch.

Collis said: ‘Shine’s work with Volvo will help to cement the eco-friendly credentials of the car, while highlighting that you don’t have to compromise on either driving pleasure or luxury attributes.’

The V60 charges in an ordinary electric socket, and will drive up to 50km on the electrical charge.  

Many car manufacturers are increasingly look to promote their green credentials, with Peugeot consolidating its work with Tangerine PR earlier this year ahead of the launch of its first diesel hybrid, the 3008 HYbrid 4.

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