Food festival featuring Jamie Oliver and Alex James hires House PR

Taste Festivals has called in fresh PR help for its food event backed by Jamie Oliver and Alex James.

The Big Feastival: Jamie Oliver and Alex James unite for food and music event
The Big Feastival: Jamie Oliver and Alex James unite for food and music event
The Big Feastival, which launched last year to raise funds for charities The Prince's Trust & Jamie Oliver Foundation, has hired House PR. Last year’s event was handled by Get Involved.

The two-day food and music festival now has backing from ex-Blur guitarist Alex James and will be held in the grounds of his farm in Oxfordshire, allowing revellers to camp overnight.

The festival will feature famous chefs, restaurants and artists, including Theo Randall, Simon Rogan, Bruno Loubet, Paloma Faith, The Noisettes, Texas, Razorlight, Barbecoa, Jamie’s Italian, Byron and Café Mor.

House PR’s core focus will be to drive ticket sales and profile. The agency will implement a four-month campaign to deliver coverage across national and regional press, specialist food and music titles, online channels and broadcast media.

The account will be led by House PR MD Ginny Paton.

Taste Festival show manager Vicky Bodhani said: ‘House PR has delivered great results for our Taste Festivals and has impressed us with exciting new ideas for The Big Feastival. Its experience in the food and music sectors and its creativity and media expertise will be invaluable to us for this campaign.’

The Big Feastival will run from 1-2 September.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.