Food festival featuring Jamie Oliver and Alex James hires House PR

Taste Festivals has called in fresh PR help for its food event backed by Jamie Oliver and Alex James.

The Big Feastival: Jamie Oliver and Alex James unite for food and music event
The Big Feastival: Jamie Oliver and Alex James unite for food and music event
The Big Feastival, which launched last year to raise funds for charities The Prince's Trust & Jamie Oliver Foundation, has hired House PR. Last year’s event was handled by Get Involved.

The two-day food and music festival now has backing from ex-Blur guitarist Alex James and will be held in the grounds of his farm in Oxfordshire, allowing revellers to camp overnight.

The festival will feature famous chefs, restaurants and artists, including Theo Randall, Simon Rogan, Bruno Loubet, Paloma Faith, The Noisettes, Texas, Razorlight, Barbecoa, Jamie’s Italian, Byron and Café Mor.

House PR’s core focus will be to drive ticket sales and profile. The agency will implement a four-month campaign to deliver coverage across national and regional press, specialist food and music titles, online channels and broadcast media.

The account will be led by House PR MD Ginny Paton.

Taste Festival show manager Vicky Bodhani said: ‘House PR has delivered great results for our Taste Festivals and has impressed us with exciting new ideas for The Big Feastival. Its experience in the food and music sectors and its creativity and media expertise will be invaluable to us for this campaign.’

The Big Feastival will run from 1-2 September.

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