Luther Pendragon co-founder takes Blue Rubicon directorship

The founder of three agencies including Luther Pendragon has been made a director of Blue Rubicon.

Charles Stewart-Smith: Blue Rubicon brands, which include Surname and Surname, and help expand Thirty Six Strategy
Charles Stewart-Smith: Blue Rubicon brands, which include Surname and Surname, and help expand Thirty Six Strategy

Charles Stewart-Smith, whose 10-year journalism career saw him rise to programme editor for ITV’s News at Ten, has been brought in to help the agency ‘reach its goal of becoming the global leader in reputation management’ after working with the agency in an advisory capacity.

He will work across Blue Rubicon brands, which include Surname and Surname, and help expand Thirty Six Strategy, Blue Rubicon’s strategy consulting arm led by Gordon Brown’s former director of strategy, Spencer Livermore.  

Stewart-Smith’s appointment comes on the back of several senior hires this year, including Paul Raeburn as associate director as the agency plans for expansion in the UK and abroad.

Stewart-Smith co-founded Luther Pendragon with former Observer industrial editor George Pitcher in 1992. It was sold to a management team, Brussels-based GPlus Europe. Alll sales took place in 2005.

Fraser Hardie, senior partner at Blue Rubicon, said: 'Charles has launched and built three very different, highly successful agencies, advised clients at the highest levels, worked in broadcast journalism at the top of the profession and served as chairman of influential organisations such as Editorial Intelligence.  

'As Charles has also served on Blue Rubicon’s own advisory board for some years, the decision to invite him to join the executive team was an easy one.'

Stewart-Smith said: 'I’ve worked with Blue Rubicon in an advisory capacity for some time and have always felt the desire to get more hands-on so as to contribute more fully to its success. I’m relishing the chance to do just that and to play my part in realising the bold strategy that sits at the heart of the agency’s five-year vision.'

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