World Gold Council creates first corp comms function

The World Gold Council (WGC), which represents producers of the

precious metal globally, has boosted its PR work, creating its first

corporate communications function to co-ordinate PR across 16 offices

worldwide.



Neville Wells joins as the WGC's first director of corporate

communications from The Boots Company. He was head of corporate brand

management at the high street pharmaceutical and retail giant and has,

in the past, worked for WHSmith and the Greenalls brewing group.



Wells, who heads a two-strong team and reports to the council's CEO

Haruko Fukuda, said: 'It's vital we strengthen the council's role as a

global advocate for gold and better communicate with our own staff

across the world.'



Reporting to Wells is Gary Mead, who produces the publication Gold

Magazine for WGC members.



Edelman PR Worldwide, which was appointed earlier this year to handle a

five-year global campaign to combat weak gold prices (PRWeek, 16

February), will continue to work for the council.



The campaign - co-ordinated from Edelman offices in London, Italy, the

US and Japan - includes ballerina Darcy Bussell, who has been hired as

the public face of the campaign.



Bankside Consultants, which handles financial and corporate PR for the

body, continues to be retained.



Members of WGC, which is headquartered in London, include UK based

Avocet Mining, China National Gold Corporation and US-based Royal Gold.



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