Sainsbury's restructures communications

Supermarket giant Sainsbury's has streamlined its communications

function, merging elements of its consumer PR and press office units, as

part of its transformation under CEO Sir Peter Davis.



The creation of the new media relations unit - headed by Pip Wood and

reporting to corporate communications director Jan Shawe - is part of a

raft of corporate reforms ahead of the firm's move to new offices in

September.



Former head of consumer affairs Dorcas Jamieson has left the firm to

become marketing and communications director at Sainsbury's Magazine

(PRWeek, 3 August), but a supermarket spokesperson insisted the two

changes were 'completely unrelated'.



Media-facing elements of consumer affairs now fall under the remit of

the 20-strong media centre, while events and community affairs segments

of consumer affairs have been transferred to the relevant

departments.



Sainsbury's denied any job losses had resulted from the

reorganisation.



The supermarket currently retains Citigate Dewe Rogerson to handle PR

for Sainsbury's bank, Finsbury for financial communications, and

Lexington Communications on a PA brief, with all other work handled

in-house.



According to Shawe there are no plans to review the firm's external PR

policy other than as occurs 'in the normal course of business'.



The supermarket reported first quarter sales up eight per cent last

month.



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