GLOBAL RANKINGS 2001: Top 25 Global PR agencies

LOCATION KEY

Argentina Arg Guatemala Gtm Puerto Rico PR

Australia Aus Hungary Hun Romania Rom

Austria Aut India Ind Russia Rus

Bahrain Bah Indonesia Ids Saudi Arabia Sau

Belgium Bel Ireland Ire Singapore Sgp

Brazil Bra Israel Isr Slovakia Slo

Canada Can Italy Ita South Africa SA

Chile Chl Japan Jpn Spain Spa

China Chn Korea Kor Sweden Swe

Colombia Col Latvia Lat Switzerland Swi

Croatia Cro Malaysia Mal Taiwan Twn

Czech Republic Cze Mexico Mex Thailand Tha

Denmark Den Netherlands Nth Turkey Tur

Ecuador Ecu New Zealand NZ Ukraine Ukr

Estonia Est Norway Nor Utd Arab Emirates UAE

Finland Fin Peru Per United Kingdom UK

France Fra Philippines Phi United States US

Germany Ger Poland Pol Venezuela Ven

Greece Grc Portugal Por

THE TOP 25 GLOBAL PR AGENCIES

Rank Agency Name Total Income (USdollars) %

00 99 00 99 chg

1 4 Fleishman-Hillard 342,840,000 213,444,558 61

2 - Weber Shandwick W'wide 334,962,000 264,429,396 27

3 2 Hill & Knowlton 306,264,000 193,187,000 59

4 1 Burson-Marsteller 303,860,000 272,342,000 12

5 10 Incepta (Citigate) 243,938,000 123,761,053 97

6 5 Edelman Public Relations W'wide 238,044,792 186,036,805 28

7 3 Porter Novelli International 208,157,000 214,895,000 -3

8 7 BSMG Worldwide 192,194,537 145,329,295 32

9 9 Ogilvy Public Relations W'wide 169,453,900 124,265,150 36

10 6 Ketchum 168,247,000 143,492,000 17

11 11 GCI Group/APCO Associates 150,661,643 112,731,016 34

12 15 Golin/Harris International 136,993,000 101,407,020 35

13 12 Manning Selvage & Lee 118,843,522 95,404,720 25

14 8 Euro RSCG Corporate Comms 107,959,000 75,045,000 44

15 14 Brodeur Worldwide 84,400,000 70,100,000 20

16 16 Ruder Finn 84,125,000 59,400,000 42

17 - Cordiant 79,810,000 63,166,884 26

18 19 Cohn & Wolfe 64,409,000 47,287,000 36

19 17 Waggener Edstrom 57,905,085 50,550,603 15

20 - Rowland Comms Worldwide 45,391,000 49,019,000 -7

21 20 One Monday Group 33,681,733 35,478,074 -5

22 21 Kreab 25,594,648 20,452,410 25

23 - PR21 17,447,601 7,391,731 136

24 20 Chandler Chicco Agency 14,441,862 11,675,981 24

25 - Noonan/Russo Comms 13,980,000 10,030,000 39

Rank Agency Name USA (USdollars) %

00 99 00 99 chg

1 4 Fleishman-Hillard 266,831,000 181,151,558 47

2 - Weber Shandwick Worldwide 219,185,000 179,341,485 22

3 2 Hill & Knowlton 177,858,000 138,140,000 29

4 1 Burson-Marsteller 182,259,000 164,851,000 11

5 10 Incepta (Citigate) 79,272,000 23,509,066 237

6 5 Edelman Public Relations W'wide 168,430,065 128,174,736 31

7 3 Porter Novelli International 135,888,000 106,606,000 27

8 7 BSMG Worldwide 147,380,253 122,062,663 21

9 9 Ogilvy Public Relations W'wide 129,063,800 92,220,200 40

10 6 Ketchum 143,779,000 123,630,000 16

11 11 GCI Group/APCO Associates 87,520,051 65,511,811 34

12 15 Golin/Harris International 107,905,495 74,199,020 45

13 12 Manning Selvage & Lee 80,390,676 62,628,000 28

14 8 Euro RSCG Corporate Comms 23,325,000 8,397,000 178

15 14 Brodeur Worldwide 53,500,000 42,400,000 26

16 16 Ruder Finn 75,574,000 53,408,000 42

17 - Cordiant 28,939,000 28,009,289 3

18 19 Cohn & Wolfe 41,945,000 30,230,000 39

19 17 Waggener Edstrom 56,163,310 49,372,819 14

20 - Rowland Comms Worldwide 26,033,000 25,664,000 1

21 20 One Monday Group 13,003,773 6,532,645 99

22 21 Kreab 22,894,648 17,952,410 28

23 - PR21 13,221,571 7,391,731 79

24 20 Chandler Chicco Agency 12,576,088 10,948,527 15

25 - Noonan/Russo Comms 12,400,000 8,680,000 43

Rank Agency Name Canada (USdollars) %

00 99 00 99 chg

1 4 Fleishman-Hillard 27,928,000 4,121,000 578

2 - Weber Shandwick Worldwide 8,696,000 5,823,000 49

3 2 Hill & Knowlton 15,146,000 7,620,000 99

4 1 Burson-Marsteller - - -

5 10 Incepta (Citigate) - - -

6 5 Edelman Public Relations W'wide 6,817,645 8,038,593 -15

7 3 Porter Novelli International 4,001,000 3,042,000 32

8 7 BSMG Worldwide - - -

9 9 Ogilvy Public Relations W'wide - - -

10 6 Ketchum - - -

11 11 GCI Group/APCO Associates 3,112,296 2,428,226 28

12 15 Golin/Harris International - - -

13 12 Manning Selvage & Lee 2,926,000 - -

14 8 Euro RSCG Corporate Comms - - -

15 14 Brodeur Worldwide - - -

16 16 Ruder Finn - - -

17 - Cordiant - - -

18 19 Cohn & Wolfe - - -

19 17 Waggener Edstrom 444,259 237,884 87

20 - Rowland Comms Worldwide - - -

21 20 One Monday Group - - -

22 21 Kreab - - -

23 - PR21 - - -

24 20 Chandler Chicco Agency - - -

25 - Noonan/Russo Comms - - -

Rank Agency Name Latin America (USdollars) %

00 99 00 99 chg

1 4 Fleishman-Hillard 2,070,000 1,371,000 51

2 - Weber Shandwick Worldwide 8,317,184 - -

3 2 Hill & Knowlton 10,259,000 1,340,000 666

4 1 Burson-Marsteller 12,287,000 8,924,000 38

5 10 Incepta (Citigate) - - -

6 5 Edelman Public Relations W'wide 8,308,415 5,924,137 40

7 3 Porter Novelli International 3,841,000 2,883,000 33

8 7 BSMG Worldwide - - -

9 9 Ogilvy Public Relations W'wide - - -

10 6 Ketchum - - -

11 11 GCI Group/APCO Associates 1,888,600 2,039,810 -7

12 15 Golin/Harris International 6,115,000 3,800,000 61

13 12 Manning Selvage & Lee 695,382 - -

14 8 Euro RSCG Corporate Comms - - -

15 14 Brodeur Worldwide - - -

16 16 Ruder Finn - - -

17 - Cordiant - - -

18 19 Cohn & Wolfe - - -

19 17 Waggener Edstrom - - -

20 - Rowland Comms Worldwide - - -

21 20 One Monday Group - - -

22 21 Kreab - - -

23 - PR21 - - -

24 20 Chandler Chicco Agency - - -

25 - Noonan/Russo Comms - - -

Rank Agency name Europe (USdollars) %

00 99 chg

1 4 Fleishman-Hillard 34,147,000 17,997,000 90

2 - Weber Shandwick Worldwide 69,796,967 54,258,999 29

3 2 Hill & Knowlton 79,265,000 39,352,000 101

4 1 Burson-Marsteller 80,491,000 77,022,000 5

5 10 Incepta (Citigate) 123,162,000 90,254,294 36

6 5 Edelman Public Relations W'wide 39,331,550 30,917,777 27

7 3 Porter Novelli International 48,366,000 87,063,000 -44

8 7 BSMG Worldwide 39,826,988 22,153,913 80

9 9 Ogilvy Public Relations W'wide 24,153,800 18,974,950 27

10 6 Ketchum 24,468,000 19,862,000 23

11 11 GCI Group/APCO Associates 51,478,934 36,844,763 40

12 15 Golin/Harris International 16,782,505 18,615,000 -10

13 12 Manning Selvage & Lee 29,185,671 28,451,670 3

14 8 Euro RSCG Corporate Comms 83,328,000 66,537,000 25

15 14 Brodeur Worldwide 30,700,000 27,700,000 11

16 16 Ruder Finn 4,594,000 3,489,000 32

17 - Cordiant 44,097,000 29,928,595 47

18 19 Cohn & Wolfe 21,489,000 16,511,000 30

19 17 Waggener Edstrom 1,297,516 939,900 38

20 - Rowland Comms Worldwide 15,999,000 18,279,000 -12

21 20 One Monday Group 15,871,235 26,930,609 -41

22 21 Kreab 2,700,000 2,500,000 8

23 - PR21 4,226,030 - -

24 20 Chandler Chicco Agency 1,865,774 727,454 156

25 - Noonan/Russo Comms 1,580,000 1,350,000 17

Rank Agency name Africa/Middle East (USdollars) %

00 99 chg

1 4 Fleishman-Hillard 926,000 882,000 5

2 - Weber Shandwick Worldwide - - -

3 2 Hill & Knowlton 2,405,000 - -

4 1 Burson-Marsteller - - -

5 10 Incepta (Citigate) - - -

6 5 Edelman Public Relations W'wide - - -

7 3 Porter Novelli International 1,827,000 2,426,000 -25

8 7 BSMG Worldwide - - -

9 9 Ogilvy Public Relations W'wide - - -

10 6 Ketchum - - -

11 11 GCI Group/APCO Associates - - -

12 15 Golin/Harris International - - -

13 12 Manning Selvage & Lee 535,000 1,054,000 -49

14 8 Euro RSCG Corporate Comms 1,306,000 111,000 1077

15 14 Brodeur Worldwide - - -

16 16 Ruder Finn 1,929,000 1,230,000 57

17 - Cordiant - - -

18 19 Cohn & Wolfe - - -

19 17 Waggener Edstrom - - -

20 - Rowland Comms Worldwide - - -

21 20 One Monday Group 1,450,946 - -

22 21 Kreab - - -

23 - PR21 - - -

24 20 Chandler Chicco Agency - - -

25 - Noonan/Russo Comms - - -

Rank Agency name Asia (USdollars) %

00 99 chg

1 4 Fleishman-Hillard 10,923,000 7,922,000 38

2 - Weber Shandwick Worldwide 23,479,849 18,883,912 24

3 2 Hill & Knowlton 14,199,000 19,426,000 -27

4 1 Burson-Marsteller 21,762,000 15,462,000 41

5 10 Incepta (Citigate) 41,504,000 8,436,485 392

6 5 Edelman Public Relations W'wide 9,935,285 10,389,814 -4

7 3 Porter Novelli International 3,438,000 2,770,000 24

8 7 BSMG Worldwide 4,987,296 1,112,719 348

9 9 Ogilvy Public Relations W'wide 16,236,300 13,070,000 24

10 6 Ketchum - - -

11 11 GCI Group/APCO Associates 6,661,762 5,906,406 13

12 15 Golin/Harris International 6,190,000 4,793,000 29

13 12 Manning Selvage & Lee 5,110,793 3,229,250 58

14 8 Euro RSCG Corporate Comms - - -

15 14 Brodeur Worldwide 200,000 - -

16 16 Ruder Finn 2,028,000 1,273,000 59

17 - Cordiant - - -

18 19 Cohn & Wolfe - - -

19 17 Waggener Edstrom - - -

20 - Rowland Comms Worldwide 816,000 1,063,000 -23

21 20 One Monday Group 2,519,188 990,851 154

22 21 Kreab - - -

23 - PR21 - - -

24 20 Chandler Chicco Agency - - -

25 - Noonan/Russo Comms - - -

Rank Agency name Aust/NZ (USdollars) %

00 99 chg

1 4 Fleishman-Hillard - - -

2 - Weber Shandwick Worldwide 5,487,000 6,122,000 -10

3 2 Hill & Knowlton 7,132,000 6,735,000 6

4 1 Burson-Marsteller 7,061,000 6,083,000 16

5 10 Incepta (Citigate) - - -

6 5 Edelman Public Relations W'wide 5,221,832 2,591,748 101

7 3 Porter Novelli International 10,796,000 9,160,000 18

8 7 BSMG Worldwide - - -

9 9 Ogilvy Public Relations W'wide - - -

10 6 Ketchum - - -

11 11 GCI Group/APCO Associates - - -

12 15 Golin/Harris International - - -

13 12 Manning Selvage & Lee - 41,800 -100

14 8 Euro RSCG Corporate Comms - - -

15 14 Brodeur Worldwide - - -

16 16 Ruder Finn - - -

17 - Cordiant 6,774,000 5,229,000 30

18 19 Cohn & Wolfe 975,000 546,000 79

19 17 Waggener Edstrom - - -

20 - Rowland Comms Worldwide 2,543,000 4,013,000 -37

21 20 One Monday Group 836,591 1,027,949 -19

22 21 Kreab - - -

23 - PR21 - - -

24 20 Chandler Chicco Agency - - -

25 - Noonan/Russo Comms - - -

Rank Agency name HQ Location

1 4 Fleishman-Hillard St.Louis Bel Can Chn Fra Ger Ire Ita

Jpn Mex Sgp SA Spa UK US

2 - Weber Shandwick W'wide New York Arg Aus Bel Can Chn Fra Ger

Ita Jpn Mal NZ Nth Sgp Spa

Swi Twn Tha UK US

3 2 Hill & Knowlton New York Arg Aus Bah Bel Bra Can Chl

Chn Cze Est Fin Fra Ger Grc

Gtm Hun Ita Jpn Lat Mal Mex

Nth NZ Pol PR Rus Sau Sgp

Spa Swe Tha UAE UK US

4 1 Burson-Marsteller New York Arg Aus Bel Bra Chl Chn Col

Cze Den Fra Ger Gtm Hun Ind

Ita Jpn Kor Mal Mex Nth Nor

Por PR Rus Sgp Slo Spa Swe

Swi Twn Tha UK Ukr US Ven

5 10 Incepta (Citigate) London Bra Chn Ger Ind Ita Jpn Nth

Sgp UK US

6 5 Edelman Public Chicago Arg Aus Bel Bra Can Chn Fra

Relations W'wide Ger Ire Ita Kor Mal Mex Sgp

Spa Swe Twn UK US

7 3 Porter Novelli New York Arg Aus Bel Can Chn Fra Ger

International Grc Isr Mex NZ Nth Sgp Spa

UK US

8 7 BSMG Worldwide New York Bel Chn Ger Jpn Sgp UK US

9 9 Ogilvy Public New York Aut Bel Chn Cze Ger Ind Ire

Relations W'wide Kor Mal Phi Rom Sgp Spa Swe

Twn Tha Tur UK US

10 6 Ketchum New York FraGerSpaUKUS

11 11 GCI Group/APCO New York Bel Can Chl Chn Cro Cze Den

Associates Ecu Fin Fra Ger Grc Hun Ita

Jpn Mal Mex Nor Nth Per Pol

PR Rus Spa Swe Swi Tur UK

Ukr US

12 15 Golin/Harris Chicago Chn Ger Jpn Mex Sgp Twn UK

International US

13 12 Manning Selvage & Lee New York Can Chn Fra Ger Grc Hun Ids

Ita Mal Nor Phi Pol SA Spa

Tur UK US Ven

14 8 Euro RSCG Corporate New York Fin Fra Ger Isr Ita Nth Por

Comms Swi UAE UK US

15 14 Brodeur Worldwide Boston Fra Ger Ita Nth Sgp Spa UK

US

16 16 Ruder Finn NewYork Chn Fra Isr Sgp UK US

17 - Cordiant London Aus Fra Ger UK US

18 19 Cohn & Wolfe New York Aus Den Fra Ger Ita Spa UK

US

19 17 Waggener Edstrom Oregon Can Ger US

20 - Rowland Comms W'wide New York Aus Bel Chn Fra Hun Ita Pol

Swi UK US

21 20 One Monday Group London Aus Chn Fra Ger Ind Ire Ita

Jpn Nth Sgp SA Spa Swe UK

US

22 21 Kreab Stockholm Bel Chn Fin Nor Swe UK US

23 - PR21 Chicago UK US

24 20 Chandler Chicco Agency New York UK US

25 - Noonan/Russo Comms New York UK US

Sources: Council of PR Firms; PRWeek US Agency Rankings; PRWeek UK

European Rankings Notes: Global PR agencies are defined as having

offices in two or more continents. European income converted at the

average rate over 2000: GBP/USD @ pounds = $1.5157 Company Notes:

Fleishman-Hillard: includes revenue from GCI International; Weber

Shandwick Worldwide: a new company was created following a merger of

Weber Public Relations Worldwide and Shandwick International. We have

not included revenue from BSMG, which was incorporated into WSW

following the Interpublic Group acquisition of parent company True North

in July 2001; Incepta: regional breakdown of revenue is an internal

estimate; Porter Novelli: revenues adjusted following the divestiture of

German-based Kohtes Klewes, which is now a solo agency within the

Omnicom Group; Golin/Harris: does not include revenue from subsidiary

MWW, which it acquired in October 2000; Rowland: sold several assets to

Edelman in July 2000; Noonan/Russo: acquired by Havas in July 2001.



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