Maritime Asset Security and Training (MAST) has hired Newgate Communications to lead a corporate reputation programme. The company was established in 2005 to provide global security services for commercial ships and privately owned yachts travelling through the Gulf of Aden, West Africa and the Indian Ocean.
The Malta-headquartered firm has been one of the leading names in the sector since its establishment, but is facing a flood of new entrants to the maritime security industry after a series of high profile piracy incidents in recent years.
Newgate will look to differentiate MAST from firms without its own track record and expertise. This is the first time the company has retained a dedicated comms agency.
Newgate will provide corporate media relations services as well as crisis management expertise if one of the firm's clients is involved in a security incident.
The agency, which won the account via a competitive pitch, will also support the firm around any public policy developments in London and Brussels.
Newgate director Alistair Kellie commented: 'At a time when the global maritime community faces the challenges of piracy, regional conflict and political unrest, MAST has recognised the importance of managing its reputation across a wide range of stakeholders.'
Sean McCrystal, head of marketing and comms at MAST, added: 'In a rapidly changing industry it was important that we had an agency with the strategic skills to support us and with an integrated approach to comms.'