Public Sector: Revised comms plan proposed for NHS

A new comms model for the NHS has been proposed to replace the centralised system rejected by GPs.

PRWeek reported on 24 May that the mooted 'hub and spoke' model had failed to make it past the NHS Commissioning Board Authority. The proposal would have seen a single comms group offering support to locally based teams.

It has now emerged that clinical commissioning groups are set to be charged with leading comms in a more devolved structure than initially proposed by the Department of Health.

A spokesman for the NHS Commissioning Board Authority revealed a letter had been sent to the 23 commissioning support services set up to provide help to frontline staff after the abolition of PCTs.

The letter was aimed at finding out which of these commissioning support services would be interested in providing comms support to local authorities. The deadline for proposals is 9 July.

However, one well-placed source said: 'The board is acutely aware that NHS comms staff are now in a state of confusion because the previous plan was rejected.'

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