PRCA and Pearson in Practice scheme places first apprentice

The industry's first apprenticeship programme has placed its inaugural PR apprentice into a company.

Funded: around £1.2m was set aside from the Government's £18.7m Higher Apprenticeship Fund for the scheme
Funded: around £1.2m was set aside from the Government's £18.7m Higher Apprenticeship Fund for the scheme

Shepherd Construction in York has become the first to hire an apprentice since the PRCA launched the scheme in conjunction with Pearson in Practice last December.

The firm is one of more than 40 employers that have now signed up to the scheme.

Gail Gillatt, marketing manager for Shepherd Construction, told PRWeek: 'Our marketing department is extremely busy. The apprenticeship programme appealed as it will lend more structure to the training and development that will support us as much as the apprentice we take on.'

Around £1.2m was set aside from the Government's £18.7m Higher Apprenticeship Fund for the scheme, which aims to help non-graduates enter the PR industry.

Fiona McBride, CEO of Pearson in Practice, said the response to date had been 'extremely positive'.

It is hoped that more than 600 PR apprenticeships will be created over the next three years, involving 19- to 24-year-olds who are looking for an alternative to university.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.