Lastminute.com's Nichola Sharpe appointed by Barclays

Lastminute.com's former external comms director has taken on a newly created role overseeing Barclays' image in broadcast and consumer media.

Nichola Sharpe: will oversee Barclays' image in broadcast and consumer media
Nichola Sharpe: will oversee Barclays' image in broadcast and consumer media
Nichola Sharpe joins the bank as head of consumer media in retail and business banking and will report to retail and business banking director of comms Alistair Smith.

A spokesman for Barclays said: ‘Her focus will be on raising the Barclays brand profile across consumer and broadcast media.’

Sharpe briefly worked as interim V-P, brand comms at tech startup Basekit after leaving Lastminute.com in January.

Her move coincides with the arrival at the bank of Diageo comms chief Stephen Doherty into the newly created role of MD, head of corporate comms.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.