Jimmy Carr apology on tax issue advised by Gary Farrow

Comedian Jimmy Carr is being advised by leading entertainment PR professional Gary Farrow on the handling of the apology over his tax affairs.

Jimmy Carr: is being advised by leading entertainment PR professional Gary Farrow
Jimmy Carr: is being advised by leading entertainment PR professional Gary Farrow

The comedian hit the news this week when his tax arrangements were criticised by David Cameron for being ‘morally wrong’.

Last night, Carr apologised for making a ‘terrible error of judgment’ by investing in Jersey-based tax avoidance scheme ‘K2’, after facing a torrent of criticism.

Carr, who was due to film an episode of the panel show Eight Out Of Ten Cats for Channel 4 yesterday, issued his apology in a series of messages on Twitter. Carr said he had now withdrawn from the scheme, which reduced his income tax rate to about one per cent.

Farrow has worked for the comedian since 2009.

Fellow entertainment PRO James Herring, co-founder of Taylor Herring, said that while the tone of the statement was right, it came 24 hours too late, 'although this may have been because none of them understood what he had done wrong.'

He added: ‘Obviously his Twitter following is his hardcore fan-base, so setting the record straight there made sense. I suspect that the story will move on to others now.’

Outside Organisation CEO Alan Edwards said: ‘From what I can see his response was quick, straight to the point and appropriate - about all he could have done under the circumstances from a PR point of view.’

Ian Johnson Publicity MD Ian Johnson said: ‘Jimmy Carr has handled this brilliantly. Caught red handed, he ‘fesses up, makes a joke and moves on. His career won’t be damaged in the slightest, even if his bank balance is. No-one expects comedians to be Mother Theresa. David Cameron, however, has handled the whole affair like a cack-handed amateur.

‘Thinking he had an easy target in a greedy comedian, he tries to take the heat of his government by pointing the finger at Carr. Instead he ends up opening up a whole debate about his own inheritance tax and the conduct of his MPs.’

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