From prweek.com/uk: From our bloggers

TO PITCH, OR NOT TO PITCH?

Angie Moxham, 19 June

To pitch, or not to pitch, that is the question: Whether 'tis nobler in the agency to suffer the slings and arrows of a protracted procurement process or to take up arms against the sea of briefs. And by suggesting to charge to pitch, end them. To win, to leap ever more - and by a leap to say we end the heartache for another month or two and the thousand natural shocks that the waiting for a decision game is heir to ...

TIMES THEY ARE A CHANGING

Steve Earl, 19 June

I took part in the heated Twitter debate that is Comms Chat last night. It is a regular hour-long online discussion held at 8pm by using the #commschat hashtag as an anchor point. Last night, it was about PR book Brand Anarchy and some of the topics it raised included PR is changing because media are changing and that changes so many things: content demands, the scope of skills needed, agility, budgeting ... I could go on. Guesswork needs to go ...

POSER FOR DIGITAL BRITAIN

Ged Carroll, 18 June

Zack Whittaker at ZDNet has written a piece about the previous Labour administration's rush towards control of the internet, the Digital Economy Act and the Cleanfeed censorship system handled by BT, with all ISPs being forced to subscribe. The article deftly depositions 'Digital Britain' to US technology readers. The Government may have to rethink its land of digital milk and virtual honey where technology start-ups and foreign digital firms drive the UK economy ...

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