Healthcare: On the Agenda - Concern about salt in kids' meals

In a nutshell

A report by Consensus Action on Salt and Health (CASH) found that some children's portions at major restaurant chains contain more salt than children should eat in an entire day.

About the report

The report highlighted JD Wetherspoon, Nando's, Harvester and Sizzling Pub Co as having the worst records. Nando's and Wetherspoon's both had children's meals containing three times as much salt as the 1.6g found in a McDonald's Happy Meal (a hamburger and chips). A children's portion veggie burger with creamy mash from Nando's contained 5.3g of salt.

Recommendations

Common sense recommendations were made, including replacing high salt foods such as baked beans and mashed potato with healthier alternatives, ordering smaller portions, not adding salt at the table and avoiding foods such as bacon and cheese.

PR strategy

Food and drink specialists Taste PR released the information to the Press Association and national press contacts. Katharine Jenner, campaign director for CASH, gave interviews and was widely quoted.

Media coverage

The story was covered by BBC online, Daybreak, The Daily Telegraph, The Independent, Daily Mirror, Daily Mail, Metro and regional papers, and Channel 5, among others.

21% - Increase in average daily expenditure on food and non-alcoholic drink out of the home in the past ten years(1)

4 - Amount in grams of the child's Guideline Daily Amount of salt(1)

(1) Sources: National Food Survey 2010, Institute of Grocery Distribution.

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