Global: Focus On ... Belgium

Population: 10,868,000
Monetary unit: Euro
Capital: Brussels
Age breakdown: Under 15, 16.9%; 15-44, 39.7%; 45-59, 20.8%; 60+, 22.6%

For a country of just ten million people with no indigenous multinational brands, Belgium has a large PR industry. This is primarily due to the fact that it hosts the largest foreign press corps in the world.

Media

The most influential TV in the Flemish regions is public broadcaster VRT, with commercial RTL popular in the French-speaking areas. Popular print media include Het Laatste Nieuws, Nieuwsblad and De Standaard in Dutch, with La Derniere Heure and Le Soir for French speakers.

Major brands

L'Oreal, Solvay, Apple, Nokia and HP are all highly visible in the Belgian market.

A propensity towards environment and energy-based technologies also means that companies such as Bekaert and Umicore are key to the Belgian economy.

"Belgium has an almost entirely open economy, so we're very susceptible to highs and lows of the global economy" - Jean-Leopold Schuybroek Chair, Belgian PR Consultancies Association.

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