The UK’s largest building society has brought in the agency for retained work that will focus on London and Brussels.
The appointment comes after the company parted ways with Fishburn Hedges, which worked on public affairs until being dropped last summer.
Alan Oliver, head of external affairs at Nationwide, said that ‘a strong in-house team’ had overseen the work since then.
He added: ‘We’ve brought in Lansons for support and though it has been dealt with in-house, we felt the time was right to look into the market to see what was out there.
‘We just felt Lansons would provide an added source of expertise to advise us at a strategic level, and when you look at the financial services arena it’s full of challenging regulatory issues that we need to be on top of our game to meet.’
The news comes after Nationwide revealed last month that pre-tax profits in the year to 4 April had fallen to £203m from £307m, though gross mortgage lending was up 44 per cent.
Leading the team at Lansons will be deputy head of public affairs Chris Bose, while board director Ralph Jackson will be supporting brief alongside agency CEO Tony Langham.
PRWeek reported that the building society ended Fishburn Hedges’ £150,000 contract in August, with Oliver stating at the time the decision reflected the company’s growing in-house team.