The top prize in the PR category, which is in its fourth year at Cannes, went to JWT San Juan for its Banco Popular de Puerto Rico work, ‘the most popular song’.
Brooklyn Brothers won a Gold Lion for the Promote Iceland campaign ‘inspired by Iceland’ in which the agency sought to re-brand the country following the ash cloud prompted by volcanic activity there last year.
Ogilvy & Mather received a Silver Lion for the Dove ‘Dove ad makeover’ work.
Banco Popular de Puerto Rico’s Grand Prix winning campaign saw a well-known song there, which celebrates not having a job, re-written by the agency and the band behind it, to espouse the merits of gainful employment. The song went on to become the most popular in the country.
Gail Heimann, the PR Lions jury president, described the Grand Prix winner as ‘singularly spectacular’.
This article was first published on campaignlive.co.uk