The website, which reported a 60 per cent increase in turnover to £28.1m in 2011, selected the agency after a pitch process.
PHA Media will now be running the company’s consumer press office function, while also supporting media placement on its marketing campaigns.
BrandAlley’s in-house PR and brand engagement manager Kristina Laslett said: ‘We have seen a significant amount of growth during the past fours years. We needed an agency that could help support and elevate our continuing expansion while cementing BrandAlley’s Shop Savvy, Feel Good ethos to consumers.’
The retained brief will see the agency supporting the ‘shop savvy, feel good’ campaign, which launched in March and will include ‘savviest shopper’ competitions as well as focusing on consumers emotions for the first time.
Shelley Frosdick is a senior account director at PHA Media and will be leading the account.
She said the focus would be on using an integrated strategy to promote the website as ‘the go-to place for modern, savvy consumers through an integrated PR strategy’.
The new campaign follows on from BrandAlley, which launched in 2008, being promoted as a ‘non-stop designer sale’.