Winterthur Life to hand revamped brief over to VLP

Life insurance and pensions firm Winterthur Life has repitched its

PR and media relations account and handed a restructured brief to

VLP.



The life and pensions business of global financial services house Credit

Suisse reviewed the account last month.



Winterthur spokesman Paul Vousden said Financial Dynamics, Polhill

Communications and Consolidated Communciations had all pitched for the

work. He added that the incumbent agency, Chime's First Financial,

declined to repitch following a budget and fee review.



The VLP account team is headed by MD John Levick and account manager

Piers Shervington, who report to Winterthur head of communications,

Marie Maher.



The brief will see VLP handle a media relations campaign aimed at

positioning the company as a leading brand in the pre- and

post-retirement market.



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