Go Native, which has 14,000 apartments in the UK, wants to highlight the opportunities serviced apartments offer the corporate and leisure market as an alternative to the hotel sector.
As well as general profile-raising throughout the UK and UAE, Go Native hopes Brighter will help it take advantage of heightened interest in affordable London property before the Olympics. Go Native is also set to launch a 63 apartment property near Hyde Park.
Ben Harper, Go Native’s sales and marketing director, said: ‘It is an exciting time for the serviced apartments sector in the UK, particularly in London with the advent of the Olympic Games and the requirement by corporates and leisure travellers for places to stay.
'Our newly opened property at 206 Sussex Gardens is a prime example of the advantages serviced apartments have over hotels. We are looking forward to reaping the benefits of working with the Brighter Group in growing our profile, reputation and market share.’
Debbie Flynn, Brighter Group’s CEO, said: ‘The service apartment market is set for considerable growth in the coming years. You only have to see how the sector has grown in New York and Hong Kong to see the potential.
'Go Native has recognised that corporate and leisure travellers are looking for their own bolthole in prime locations.'
Brighter will be working with Go Native both in the UK and UAE, through its ITCN UAE network partner Gulfreps.
Brighter has also appointed Simon Greenbury to head up a meetings unit to promote the company's meetings and events expertise.
Greenbury has 30 years' experience in travel PR and marketing, having spent 11 years with Reed Travel Exhibitions and led the development of WTM World Responsible Tourism Day with World Travel Market.