Paddy Power to lose UK PR man Darren Haines after 11 years

Paddy Power's UK PR manager Darren Haines is leaving after 11 years to start his own consultancy.

Darren Haines: is leaving Paddy Power after 11 years to start consultancy work
Darren Haines: is leaving Paddy Power after 11 years to start consultancy work

Haines, who joined the bookmaker from Weber Shandwick, will leave on 30 June after the Euro 2012 championship. His as yet unnamed consultancy will work with clients from both the betting and sports industry.

Haines has been behind many of the PR stunts that have given Paddy Power its ‘controversial’ tag. Paddy Power is currently looking for a replacement for Haines.

Haines said: ‘The past 11 years have been a blast. Paddy Power is a dream for any PR to work on – you can probably count on one hand the number of brands who give their PR team free licence to have fun.’

The move comes as the betting firm is looking for more ‘PR stunt’ inspiration. The firm recently sent tailored briefs to a number of agencies asking for support in stunt development on a project-by-project basis.

Haines worked on the Paddy Power-branded shot of Imogen Thomas in a Manchester United shirt that claimed the front page of The Sun, prior to 2011’s Champions League final. He also worked on the 50ft Hollywood-style sign on Cleeve Hill for the Gold Cup at Cheltenham in 2010.

One of Paddy Power’s recent stunts has landed Denmark striker Nicklas Bendtner in hot water. Bendtner has been charged by UEFA for showing off his Paddy Power-sponsored underwear after scoring in Denmark’s defeat to Portugal on 13 June.

The efforts resulted in Paddy Power generating more national press coverage in 2011 than the country’s biggest bookmaker Ladbrokes.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.