WSW selects Morgan for pan-European media role

Weber Shandwick Worldwide (WSW) has made its second major

journalistic hire in as many months - drafting in senior BBC business

correspondent Peter Morgan.



Just weeks after securing the services of The Sunday Times political

editor, Michael Prescott, the agency last week announced that Morgan

would be joining its London office as leader of a pan-European media

team.



Sitting within the agency's existing financial communication, broadcast

and interactive unit, Morgan will report to divisional CEO Tessa

Curtis.



He has been part of the BBC's business coverage for more than ten years,

reporting from more than 30 countries. Most recently, Morgan led

business coverage during the General Election on BBC1's nightly 10

O'Clock News.



A spokesman for WSW said Morgan's work would target 'high-level media'

across existing and new clients.



Morgan said: 'I have spent most of my working life finding what is

newsworthy, interesting and important in the business world. This move

is an extension of that work.'



This marks another step in the gradual segmentation of WSW's London

operation.



Last week saw the launch of a dedicated African PR practice, headed by

vice-chairman Tom McNally and managed by corporate practice directors

Marcus Smith and Marcus Courage.



It aims to help Western companies communicate in Africa at the same time

as advising African governments and corporations with their external

relations.



Clients in this sector include Coca-Cola, Nestle and the governments of

Tunisia and Nigeria.



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