Welsh TV channel S4C hires Thomas as head of press

Welsh-language TV station S4C has appointed Hannah Thomas as head

of press. She will take on an augmented brief following an internal

restructuring programme.



Thomas succeeds David Meredith, who has retired from full-time

employment and will now undertake ad hoc consultancy work.



Formerly information officer at Cadw, the Welsh heritage conservation

body, Thomas assumes control of a 12 strong team. The press department

now covers an original remit of corporate work for S4C, as well as

programme publicity on behalf of the station, a duty that previously

fell to the S4C marketing department.



All press publicity and audience feedback, including a viewer hotline

for reaction to broadcasts, is handled in-house by the channel itself,

while MacLaurin is retained by S4C International, the commercial

subsidiary of the broadcaster, on a media relations brief.



Thomas admitted that in addition to the traditional challenge of

attempting to embrace a wide audience as the only Welsh language

network, the digital age posed further hurdles: 'As a channel we've

achieved a lot within a limited budget compared to others. The field has

changed dramatically since we launched 20 years ago when there were only

three other stations - now we have to compete with over 200.'



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