FD tops City PR league as M&A slump cuts figures

The UK's City PR M&A adviser market has slowed down to its lowest

point for more than four months, according to PRWeek Deal Watch figures

for July.



Data compiled by corporate finance information service Zephus

exclusively for PRWeek shows the top value of deals advised on by any

one financial PR firm in July stands at just £5.7bn - more than

£17bn less than in April.



Financial Dynamics (FD) clinched first place in the Top 10 ranking -

compiled according to publicised deals involving at least one UK company

- advising on 19 deals worth £5.7bn.



The agency jumped up three places in the table to overtake Brunswick,

which came second with seven deals totalling just £2.6bn - a drop

of £20.5bn compared to April figures.



Zephus development director Michael Folkman said the slowdown in M&A

activity is partly due to companies winding down for the summer, but

also as a result of the current economic climate and lack of financing

for deals.



'In the UK M&A market, the levels are generally 25 per cent down on the

number of deals this time last year,' he said. 'The market will be

fairly depressed for the remainder of the year.'



FD and Brunswick largely gained their positions advising on Lafarge's

£2.42bn takeover of Blue Circle, which concluded mid-July.



Last month also saw Havas Advertising launch an agreed £503m bid

for media buying agency Tempus, advised on by The Maitland Consultancy

and Tulchan Communications respectively.



Bell Pottinger Financial, which took third place in the league, advised

Friends Provident on its flotation - one of the only IPOs last month,

which valued the demutualising life assurer at around £3.6bn.



DEAL WATCH JULY 2001 RANKING

Ranking Financial PR Company No of Deal

Deals Value

pounds bn

1 Financial Dynamics 21 5.7

2 Brunswick 7 2.6

3 Bell Pottinger Financial 3 2.5

4 Hudson Sandler 6 2.0

5 Maitland Consultancy 5 0.59

6 Tulchan Communications 1 0.50

7 Weber Shandwick Worldwide 3 0.47

8 Gavin Anderson & Company 3 0.27

9 Smithfield Financial 1 0.26

10 Hogarth Partnership 3 0.15

Source: Zephus Corporate Finance Knowledge (www.zephus.com)



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