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3 Monkeys Communications

Christine Jewell
Christine Jewell

3 Monkeys Communications

The Lightbox

127-133 Charing Cross Road

London

WC2H 0EW

0207 009 3100

www.3-monkeys.co.uk

@3MonkeysPR

New business contact

Angie Moxham or Christine Jewell

hello@3-monkeys.co.uk

0207 009 3100



 

Managing Director

Christine Jewell

0207 009 3100

Christine@3-monkeys.co.uk

If your agency was a film title, which one would it be?

See No Evil, Hear No Evil (that relates to the legend of the 3 Wise Monkeys, not a reference to the blind leading the deaf...).

Name your three best consumer clients or account wins over the past year.

Morrisons, Disney, Age UK.

What was the most exciting consumer campaign you ran over the past year?

Probably our most exciting campaign is one that is still running: "The Random Adventures of Brandon Generator" (www.brandongenerator.com). Part comic, part film animation, part web experience - wholly original.  Microsoft and 3 Monkeys brought a whole new meaning to immersive online storytelling which is not only beautiful and on a par with traditional film but showcases the stunning visual experiences possible through Internet Explorer 9.  3 Monkeys brought together the best creative talents in film and comic illustration to create the world's first socially-sourced animated graphic web series - The Random Adventures of Brandon Generator. Written by award-winning creator of 'Shaun Of the Dead', Edgar Wright, and illustrated by renowned Marvel and Lucasfilm illustrator, Tommy Lee Edwards, central to the campaign is the chance for people to contribute to the story, the characters and the artwork as Brandon's Random Adventures unfold.

The project has to date exceed all expectations - driving 120,000 viewings in four weeks, 2.2 million page views, 20m twitter reach and positive mentions by Simon Pegg, Jonathan Ross and Stephen Spielberg, 4,000 submissions of prose and artwork, and 150 pieces of branded media acclaim.

What was the best piece of consumer PR work NOT created by you over the past year?

Everything Marmite does is fun, compelling, works on and offline and stays true to the brand values.

Tell us how your digital consumer work has become more measurably effective.

"Grown up" social and digital work is baked into the heart of all our campaigns and clearly linked to business objectives.  Social shouldn't just be a popularity contest.  

What's the value of a fan or like if it's not linked to business objectives?

Our measurement and evaluation covers volume, reputation and impact across all platforms.

Here are three examples of our work and the results...
http://3-monkeys.co.uk/2012/01/05/windows-7-your-pc-mate/
http://3-monkeys.co.uk/2011/09/16/tgi-friday%e2%80%99s-a-25th-anniversary-with-flair/
http://3-monkeys.co.uk/2011/09/07/bic-2/

The Olympics - fantastic opportunity for the PR community or monumental pain?

It's a fantastic opportunity for brands with genuine involvement and a compelling story to tell to create a connection with consumers and inspire them. But otherwise it's a bandwagon to avoid.

What are your plans for the agency over the next year?

To continue to grow, push our boundaries and deliver industry-leading solutions to Marcomms challenges.

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