Litigation/healthcare: A legal voice for PIP implants

Many women supplied with the faulty Poly Implant Prosthese (PIP) implants during breast augmentation procedures began to experience problems. Mark Harvey, head of litigation at Cardiff-based Hugh James Solicitors, campaigned on behalf of his clients for clear guidance from the UK authorities. Good Relations Wales was called in to advise on PR.

Mark Harvey: top solicitor
Mark Harvey: top solicitor

Campaign: PIP implants scandal hits the headlines
Client: Hugh James Solicitors
PR team: Good Relations Wales
Timescale: December 2011-January 2012
Budget: £7,000

 

Objectives

  • To maintain Mark Harvey's position as the leading legal voice on the issue
  • To drive client enquiries
  • To drive traffic to the firm's website.

Strategy and plan

The agency released a statement from Harvey and organised interviews for him. It also worked with the legal team to build up a bank of clients across the UK, who were willing to speak to the media as case studies, and brokered interviews with broadcast and print outlets for Harvey and his clients.

Measurement and evaluation

The campaign secured high-profile coverage for the solicitors in print, broadcast and online media worldwide, including Sky News, BBC, CNN, France 24, The Guardian, Daily Mail and The New York Times.

Results

Visits to the Hugh James website more than doubled to nearly 40,000 during the campaign period.

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