The FA has devised a team code of conduct, held a widely publicised trip to Auschwitz and decided against the team staying in 'an isolated retreat'. Manager Roy Hodgson also told his squad to 'remember they are part of the wider world'.
HOW I SEE IT
Claire Furlong, Director, 16ten Consulting, and chief press aide to the GB Athletics team
It's rare for the England team to go into a major tournament without a furore about their behaviour or that of the WAGs.
But this time the England players are being the 'good tourists' so desired by the FA. The headlines have focused on footballing issues such as the omission of Rio Ferdinand.
The trip by seven members of the squad to Auschwitz was the right thing to do, but it could have backfired spectacularly.
Imagine the headlines if a picture of a bored looking Wayne Rooney more interested in his mobile than the history had appeared?
But instead the players showed humanity, moved by what they saw.
Footballers lead privileged lives but in the Euro 2012 build-up they have shown a different face of the England team.