AAR warns against new business pitches during Olympics

An agency selection firm has warned companies not to launch new business pitches during the Olympics unless business-critical, because of the expected disruption.

Warning: Kerry Glazer
Warning: Kerry Glazer

AAR CEO Kerry Glazer told PRWeek that chemistry meetings in London should be avoided.

Glazer said: 'What we are saying to clients is it depends on how critical the review is to business. There's a practical consideration when it comes to managing a review through the Olympic and Paralympic periods.

'Simply getting around in London is going to be difficult.'

Glazer said that the logistical issues around the Olympics would compound existing client-side nervousness about the economy: 'You're seeing a natural reticence and general lack of confidence at the moment driven by the recession, with budgets coming under pressure.'

One senior source at a top ten agency said: 'We're taking a cautious view about the level of work and pitches coming in over that period.

'We're thinking perhaps if clients have briefs, they might want to hold them back.'

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.