CN Creative has started chemistry meetings with a small number of selected agencies for a combined public affairs, consumer and business to business brief.
The company is a leading UK manufacturer and supplier of electronic cigarettes through its brand, Intellicig.
CN Creative, which has already held a meeting with Brunswick, is seeking an agency that can help it work with the Medicines and Healthcare Products Regulatory Agency to develop regulation for all electronic cigarettes.
Many electronic cigarette brands are imported into the UK without control and because they are not classed as medical devices they cannot be regulated in the same way as other nicotine replacement products.
They are also not regulated by Tobacco Product Regulations because they do not contain tobacco.
CN Creative wants Intellicig to be positioned as the quality standard in e-cigarettes and a pioneer of any new regulations.
The chosen agency will also be charged with working on both a consumer brief and a b2b brief to ramp up awareness of CN Creative’s products.
E-cigarettes hit the headlines earlier this year when Standard Life banned its employees from smoking them at their desks.
Health experts have voiced concerns that users could be exposed to poisonous chemicals from the nicotine vapour the devices produce.