SodaStream moves retained brief from Frank PR to Eulogy

Eulogy has been retained by carbonated drinks brand SodaStream following a competitive four-way pitch.

SodaStream: wants to highlight its range of new and existing products and flavours to a family audience
SodaStream: wants to highlight its range of new and existing products and flavours to a family audience

The agency will begin work with the brand immediately, taking over from incumbent Frank PR, which worked with SodaStream for two years.

Eulogy will work across consumer, digital, trade and corporate outreach to support the continued expansion of the brand following its relaunch two years ago.

The agency will focus on marketing the range of new and existing products and flavours to a family audience, and will assist in the launch of a fresh advertising campaign later in the year.

Fiona Hope, MD at SodaStream UK, said: ‘2012 is a really exciting year for SodaStream, with the launch of a  global advertising campaign and a range of powerful product launches. We felt that Eulogy totally understood our brief and our brand, and presented us with creative ideas that will engage consumers and ultimately encourage product sales.’

Eulogy MD Lara Leventhal said: ‘Our aim is to ignite profitable conversations among consumers to drive purchase of new and existing product ranges. In addition, our work will also focus on bringing about a reimagining of the brand and moving it away from its previous retro positioning.’

The news comes after SodaStream appointed Luchford APM for a global design campaign last month. The agency has been brought in to promote a collaboration with designer Yves Béhar.

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