Four Colman Getty awarded Royal Academy book brief

Four Colman Getty has been handed a media relations campaign to promote an account of the founding of the Royal Academy of Arts by its chief executive.

Illustration from the Company of Artists: Zoffany's Portraits of the Acadamicians
Illustration from the Company of Artists: Zoffany's Portraits of the Acadamicians
The Company of Artists, by Charles Saumarez Smith, will be pitched to reviewers in the national and specialist arts press over the next four months before its launch date in October.

The campaign, awarded by publishers Modern Art Press, has three focuses: preview, and review coverage, profile raising and a news story to coincide with book's publication. Social media will also be included as the agency seeks to engage art and book bloggers.

As part of a drive to raise Saumarez Smith’s profile with the general public, the agency has arranged for the historian to give a lecture at the Cheltenham Literature Festival in October, which it also promotes.

Four Colman Getty’s associate director Iliana Taliotis, who heads the account, said: ‘It’s quite a focused campaign around previews and reviews. Charles is such a colourful, well-respected and well-loved character in the art world that we want to use that to our advantage.’

Saumarez Smith is secretary and chief executive of the Royal Academy of Arts, and former director of the National Portrait Gallery and the National Gallery.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.