Fujifilm has developed an integrated online presence across Facebook, Twitter, Google+ and Tumblr, which encourage users to share images. Its Facebook page allows customers to interact with the company via The Wall and through a series of apps that incorporate magazine style content, competitions, wikis and forums.
Talk PR already works with Fujifilm but won the social and digital PR brief after a competitive pitch.
Fujifilm PR manager Katie Teesdale said: ‘We felt it was important that our comms strategy was as joined-up as possible. Commissioning Talk PR to carry out the work seemed a natural fit, as it meant that we could develop a truly integrated programme of activity with both our social and digital channels and PR aligned.’
The agency will work alongside CMC PR, which handles Fujifilm’s technical news and reviews programme.
Marc Horner, Fujifilm’s web development manager, said: ‘At the heart of our plans to develop the new social and digital platforms is the desire to bring the Fujifilm brand to life. We want our users and anyone with an interest in photography, to be able to share their favourite images and discuss tips with one another. We also wanted to provide another outlet for consumers to communicate with us, beyond our customer service and support systems.’
The drive will see the brand build on its MyFinePix website, which encourages users to post their pictures online. The move marks a shift in Fujifilm's PR and marketing strategy to focus on digital and online work.
Talk PR will promote Fujifilm’s new Facebook apps Through My Eyes, a showcase of images taken by professional and semi-professional photographers, and The Summer Story competition, which allows users to showcase their best summer images for the chance to win one Fujifilm’s latest digital cameras.