IPR Corporate & Financial Group created by rebrand

The IPR City & Financial Group has rebranded in a bid to better

reflect its members and the industry.



From this week, the group, which was set up eight years ago, will be the

IPR Corporate & Financial Group.



The group's chairman Richard Pollen, who took over the role from Neil

Mainland in January, revealed the name change at the group's annual

summer party this week.



The move coincides with a relaunch of the group's website -

www.corporate-financial.com - with links to sites such as Finance

Talking.



Pollen said: 'Our existing and new membership represented a broader

church than the previous name suggested.'



He added the new name aimed to reflect the shift towards integrated

corporate communications within the industry.



'Communications with the City is now very much a part of the corporate

brief, whereas before it was seen to be rather separate.'



Pollen also called for more City PR luminaries to join the 400-strong

group and ensure it continues to act as 'a credible force to represent

the industry'.



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