The IPR City & Financial Group has rebranded in a bid to better
reflect its members and the industry.
From this week, the group, which was set up eight years ago, will be the
IPR Corporate & Financial Group.
The group's chairman Richard Pollen, who took over the role from Neil
Mainland in January, revealed the name change at the group's annual
summer party this week.
The move coincides with a relaunch of the group's website -
www.corporate-financial.com - with links to sites such as Finance
Pollen said: 'Our existing and new membership represented a broader
church than the previous name suggested.'
He added the new name aimed to reflect the shift towards integrated
corporate communications within the industry.
'Communications with the City is now very much a part of the corporate
brief, whereas before it was seen to be rather separate.'
Pollen also called for more City PR luminaries to join the 400-strong
group and ensure it continues to act as 'a credible force to represent