Prowse & Co has won a government contract to promote British
Trade Partners UK, the DTI and Foreign Office scheme to help British
export firms, appointed Prowse & Co after a four-way pitch.
The agency, which is on the COI roster, will be responsible for media
relations and public affairs as well as marketing, online PR and
Prowse & Co replaces Cohn & Wolfe, which also took part in the pitch and
was used to promote the launch of Trade Partners in May last year.
Cohn & Wolfe will continue to work on a language project for
Prowse & Co account director Sara Lipscombe-Nott will lead the account,
reporting to Peter McDermott, Trade Partners UK marketing head.
The account win adds to Prowse & Co's government portfolio, which
includes the Met Office and Patent Office.
Lipscombe-Nott said: 'It is our job to raise the profile of this group
that does so much to promote and help British companies abroad.'
Trade Partners UK is part of British Trade International, which reports
to the Foreign Office and DTI.
About 9,000 companies have been helped in export business by Trade
The organisation deals with more than 50,000 enquiries a year and
liaises with chambers of commerce and regional development agencies
It also organises trade delegations abroad and liaises with
Last month, Trade Partners backed a delegation to China by British music