Leading healthcare PR firms have formed a dedicated trade body that
includes in-house communicators for the first time.
Red Door Communications MD Catherine Warne is to chair The Healthcare
Communications Association, an industry body set up to promote best
practice in healthcare PR.
Warne is joined in the HCA, which she claims has been in the pipeline
for 18 months, by representatives of Shire Hall Communications, Munro &
Forster, and Athena Medical PR.
Significantly, the HCA also includes the directors of corporate affairs
at GlaxoSmithKline, Eli Lilly, Novartis, AstraZeneca and Schering
Warne, who chaired the now-defunct healthcare group of the PRCA's Best
Practice committee, said the aim of the body was to provide assistance
with training and evaluation.
'It was felt that healthcare as a sector stands quite separate from
other areas of PR. The PRCA is quite generalist and, particularly in
terms of training and evaluation, healthcare requires special
attention,' Warne said.