Recently revamped City broadsheet Sunday Business has enlisted a
team of financial and corporate PR specialists from WMC Communications
to raise awareness of the paper's offerings and increase
Sunday Business drafted the agency in for external PR support just
months after unveiling a new editorial package - including a glossy
magazine, dedicated sport section and investor supplement - designed to
boost a flagging readership.
WMC's appointment comes as Sunday Business bosses make a concerted drive
to increase circulation, which ABC figures suggest stands at an average
of 55,603, down nine per cent year on year.
The agency will work closely with and report to Paul Woolfenden, the
former commercial director at Express Newspapers, who joined in March
with a remit to redirect the paper's circulation towards a target of
WMC chairman David Wynne-Morgan leads the account, with a team of
Alex Glover, WMC MD, said: 'Our job is to raise awareness in the City
and throughout the UK to encourage people to subscribe.'