Omnicom and Interpublic Group (IPG) - two of the world's largest
communications holding companies - have made unprecedented moves to
secure one of the largest PR accounts in recent history.
Both groups are pooling a number of their agencies to stake their claims
to the global IBM business put up for pitch last month (PRWeek, 18 May),
estimated to be worth more than pounds 40m.
Omnicom's Brodeur Worldwide - the incumbent on IBM's software, global
services consulting and personal systems business - is drawing on both
Ketchum and Fleishman-Hillard. It is not yet clear who is leading the
joint bid, or whether new entities will be formed.
Within IPG, TSI, the incumbent on IBM's technology, products and sales
areas, is joining sister agencies Golin/Harris International and Weber
Shandwick Worldwide. An IPG source confirmed TSI would present the
tactical elements, with its sister agencies providing strategy.
IBM is cutting its PR agencies from 50 to two or three, to represent
three new divisions: research and technology, product, and customer