Car giant Volkswagen has shelved plans to hire a consumer agency,
having met five firms in a series of 'chemistry sessions', with a view
to hiring external support.
As PRWeek went to press, Volkswagen claimed to have abandoned the pitch
after the agencies were deemed to have failed to meet its criteria.
Meetings were held at the London offices of Volkswagen's ad agency BMP
DDB, in what participants thought were the early stages of a competitive
Volkswagen head of press and PR Paul Bucket said he had not personally
met any agencies, and claimed the pitch was handled by the firm's
marketing department. He added: 'The pitch shouldn't have taken place.
We will not be embarking on any external PR.'
Bucket elaborated: 'There were criteria drawn up and none of the
agencies that we saw met those requirements, so we decided to continue
with an in-house operation.'
None of the agencies understood to be involved in the pitch - who are
believed to include Lexis Public Relations and Ketchum - were prepared
to comment on the process.
Bucket said he thought the agencies had yet to be informed of VW's
Nobody in the firm's marketing department was available to comment.