Tokyo 2020 appoints Weber Shandwick for Olympics bid

The Tokyo 2020 bid committee for the Olympic and Paralympic Games has appointed Weber Shandwick as its global agency.

Tokyo: Weber Shandwick brought in for 2020 Olympics bid
Tokyo: Weber Shandwick brought in for 2020 Olympics bid
The International Olympics Committee yesterday announced that Tokyo has made its shortlist for the 2020 Olympics. The agency appointment comes after Weber Shandwick supported Tokyo’s applicant city phase, handling strategy and PR.

Weber Shandwick has previously worked on the Tokyo 2016 Olympic Bid campaign.

Tokyo 2020 president Tsunekazu Takeda said: ‘The agency’s broad international perspective and deep understanding of our strong desire to host the Games will serve us well in our bidding journey.
 
‘Weber Shandwick and the Tokyo team are no strangers to one other, as our collaborative effort began with and continues to grow from Tokyo’s previous bid. As close partners, we will work to tell the story of our plan and deliver a legacy of long-term benefits for Tokyo, Japan and international sport.’

Weber Shandwick chairman Jack Leslie said: ‘We are honored to be engaged to support a second Tokyo Olympic Bid in the 21st century. We put forward the strongest global team and a winning communications campaign to help Tokyo 2020 bring the Olympics to the city that would be the best host for this event.’

Weber Shandwick has worked on the bid for Sochi, Russia, which has been chose as the host city for the 2014 Olympic and Paralympic Winter Games.

Previously, Weber Shandwick has worked on Munich 2018, Sochi 2014 Bid and Sochi 2014 Organising Committee, Beijing 2008 and Turin 2006.

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