Daily deal site DiscountVouchers.co.uk hires Rooster PR

Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms.

DiscountVouchers.co.uk: has 3,500 companies signed up, including Marks & Spencer, Sainsbury’s and Sky
DiscountVouchers.co.uk: has 3,500 companies signed up, including Marks & Spencer, Sainsbury’s and Sky

The online voucher site has more than six million UK users and features 500 new offers a day.

Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors.

From July to December 2011 UK consumers spent £292.5m on daily deal websites, saving, on average, 56 per cent on their purchases, or £375m. Competition is fierce however, with 70 active daily deal sites in the UK and 1,500 across Europe vying for customers.

Rooster aims to target merchants by focusing on the site’s record of incremental sales and evidence that consumers purchase deals they did not consider before receiving the DiscountVouchers.co.uk newsletter.

The agency will also aim to encourage more companies to associate with the site. Currently, DiscountVouchers.co.uk has 3,500 merchants signed up, including Marks & Spencer, Red Letter Days, Sainsbury’s, Fitness First and Sky.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

Max Clifford trial jury reconvenes with majority verdicts direction

Max Clifford trial jury reconvenes with majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has reconvened after being told by the judge yesterday afternoon that he will now accept majority verdicts.