Debenhams revamps comms team with senior hires

Debenhams has revamped its comms team with a number of senior hires, to more closely align the company's comms with its strategy.

Debenhams: aims to ‘lighten the mood of the nation’ as the public’s attention turns to holidays and the Queen’s Jubilee
Debenhams: aims to ‘lighten the mood of the nation’ as the public’s attention turns to holidays and the Queen’s Jubilee

The high street chain has hired Helen Lacey, chief press officer at Which?, as its senior PR manager.

She has been brought in to handle the company’s corporate, international, personal finance and social media comms as well as the promotional work around Debenhams.com.

Focus PR account manager Kate Thomas has been appointed as PR manager to look after beauty, kidswear, charity and retail services.

Jenny Slungaard, PR manager at Icon Live, has also come in as a PR manager to cover womenswear and accessories, including the Designers at Debenhams collection.

Lacey said: ‘The appointments are part of a shift around in comms to fit more closely with our company strategy and objectives, as well as give members of the team the chance to take a step up.’

Lacey, Thomas and Slungaard all report to Ed Watson, who was recently promoted from head of PR to director of PR.

The revamp of the comms team comes as the retail chain kicks off its ‘summer spectacular’ campaign offering more than £200m in reductions with discounts in store of up to 25 per cent.

The campaign aims to ‘lighten the mood of the nation’ as the public’s attention turns to holidays and the Queen’s Jubilee.

The comms department has also hired Gemma Owen as its social media co-ordinator. Owen has joined from ISM Search and Social where she was account manager. She reports to Lacey.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.