Social care group Anchor seeks agency for Grey Pride campaign

A social care group whose efforts led to the creation of a shadow minster for older people is seeking an agency to help continue its campaign.

Anchor: a major provider of retirement housing, care homes and support for older people
Anchor: a major provider of retirement housing, care homes and support for older people

Anchor, a major provider of retirement housing, care homes and support for older people throughout England, is seeking to continue the momentum behind recent efforts.

Anchor’s head of communications and public affairs Mario Ambrosi said: 'We are in the advanced stages of a tender for PR services to help continue to raise awareness of Anchor as an organisation dedicated to happy living for older people.

'The tender has been in Anchor’s planning for some time and will build on our ongoing Grey Pride campaign for a minister for older people to be appointed to attend the Cabinet.'

The organisation has previously worked with Citizen Brando and attracted 137,000 signatures on a petition as part of its Grey Pride campaign. The campaign led to Labour leader Ed Miliband appointing Liz Kendall to the newly created role of shadow minister for care and older people.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The NYPD's Twitter fail offers another social media lesson for organisations.

Edelman US chief Mark Hass steps down

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Robert Gray, an influential Washington, DC, lobbyist and former chairman and CEO of Hill & Knowlton, passed away last Friday. He was 92.

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.