Ryder Cup appoints Grayling to handle international comms

Ryder Cup Europe has appointed Grayling to manage international comms for the next home staging in Gleneagles.

Ryder Cup: appointed Grayling
Ryder Cup: appointed Grayling

The agency will handle comms in the run up to and during the major sporting event at the Gleneagles Hotel in Perthshire, Scotland, in September 2014.

The appointment was made following a pitch process.

Grayling will manage a programme focusing on Scotland, the rest of the UK and Europe, working with specialist golf PR agency Landmark Media International.

Grayling global chief executive Michael Murphy said: ‘As one of the world’s premier sporting events we believe that The Ryder Cup’s reputation and appeal can be further developed in many ways, leaving a lasting legacy for Scotland and building momentum towards France in 2018.’

The Ryder Cup director Richard Hills added: 'The selection process was extremely competitive but Grayling and Landmark Media International ticked all the important boxes for us. We are confident they will help us, in tandem with our fellow stakeholders The Gleneagles Hotel and the Scottish Government, achieve all our key objectives over the next two years.’

In addition to promoting The 2014 Ryder Cup, the programme will also include a focus on the French market to pave the way for the 2018 event at Le Golf National in Paris, and possible future editions of The Ryder Cup in mainland Europe.

Grayling’s Scottish team, based in Edinburgh, will provide a press office and support the stakeholder engagement programme, while the company’s London office will lead the European media relations programme.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.